Regional Marketing Specialist

What your day will look like

• Develop and execute go-to-market strategy for certain industries within the Americas region
• Set relevant KPIs for lead generation, demand generation and brand awareness campaigns; monitor and improve them on a regular basis
• Build organic and paid campaigns from scratch including crafting strong messaging, and creating visual assets for emails, social media and paid ads in line with canonical's brand look & feel
• Own webinars and regional offline events at all stages from planning to execution including holistic pre- and post-event/webinar strategies, webinar set up, streaming
• Work with the CRM Team to attract, convert, engage and communicate with new and existing audiences
• Be fully responsible for the regional budget planning and execution constantly monitoring and adjusting it accordingly
• Collaborate extensively with regional Sales teams to get their insights and implement them to the regional marketing strategy
• We expect members of the Canonical marketing team to be excellent communicators who are at ease working with a complex mix of engineers, product managers, sales representatives and executives.

What we are looking for in you

• Experience in B2B marketing for enterprise IT products, SaaS experience…
• Experience working with the Americas market including the US, Canada and Latin America preferred
• Excellent academic results, with Bachelor's or equivalent in Business, Marketing, or STEM
• Excellent verbal, written, presentation skills in English
• Hands-on mindset and ability to test various marketing assumptions attributing to scaling the most efficient ways of achieving positive marketing results
• Growth mindset - enthusiasm for challenges and work ethic with a 'can do' attitude
• Objectivity and openness to others' views while continuously building a positive team spirit
• Proven ability to prioritise and meet deadlines without sacrificing quality