Sales Promoter

JOB PURPOSE

The Sales Promoter is responsible for making sure all stocks of Baraka Fertilizer are timely sold out to farmers. The two main tasks are day-to-day

• Off taking of Baraka Fertilizer from AGD to stockists and farmers
• Extension to ensure promotion of Baraka Fertilizer

MAIN RESPONSIBILITIES OF THE JOB

Area 1: Sales

• Achieve set sales volume from Uasin Gishu Farmers’ Cooperative Societies (FCSs) against budget.
• Achieve targeted numbers of customers served against budget
• Identify, recruit and serve potential New Accounts as per the monthly set plan
• Ensure a balance of blends and straight sales (blends should be more than 50% of total sales).
• Achieve required customer visit hit rate; call effectiveness and minimum order quantities and/ or values in order to drive sales in volume and value.
• Prepare and submit accurate sales forecast and timely reports to the line manager to facilitate proper planning.

Area 2: Market Development

• Continuously identify, recruit and serve new customers in mandated region as per the set target for business growth and sustainability.
• Identify, plan and execute activation opportunities such as demo trials/strategic sampling, shop/office branding in line with customer’s agreement for purposes creating and maintaining sales for business growth and sustainability.
• Gather and Report market intelligence (reporting competitor activities).

Area 3: Relationship Management.

• Build, Manage and Maintain good strong long term customer Relationship with CFAO Agri Ltd.
• Ensure Timely address of Customers queries.
• Ensuring Immediate Customer Feedback.

KNOWLEDGE, SKILLS AND EXPERIENCE

(Minimum level of academic and professional qualification required to perform effectively in the role)

• Agriculture related Diploma or Degree. Additional qualification in Sales preferred
• 2 years’ experience in related marketing role
• Familiarity with the specific area

COMPETENCIES

Functional

• Report writing.
• Proactivity and creativity.
• Innovation.
• Strong Interpersonal skills.
• Effective communication skill with both internal and external customers.
• Robust organizational and planning skills.
• Aligned with CFAO Agri key values: Teamwork, Respect, Integrity, Communication, Innovation, and Brilliant at the Basics.