Senior Associate, Consumer Communication and Promotions

About the Role

Reporting to the Programme Lead, Demand Generation, you will be a key member of the global technical team that provides essential support to GAIN projects on consumer demand in multiple countries. You will have the opportunity to co-design marketing strategies with country teams and provide technical support to the country teams, who are responsible for implementation of strategies to improve desirability, purchasing, and consumption of nutritious and safe food.

The Senior Associate is responsible for ensuring the design, production, and implementation of creative ideas is technically sound and aligned to the overall programmatic strategy. The primary focus is on supporting communications through mass media (radio, TV, social media, out of home) and promotional strategies through retail and community events. Ideally, the role holder will also be able to support social and behaviour change communication strategies.

You will work in a cross-functional, cross-disciplinary team ensuring coordination and cohesion among programmatic strategies across demand, supply and enabling environment. The cross functional team consists of in-country and global programme staff with expertise in consumer insights, brand marketing, agribusiness, retail marketing, policy, and community engagement.

Key Responsibilities include;

• Contributing to the creative design process, by ensuring the core idea/brand is translated into appropriate consumer-relevant communication activities, and by drafting/reviewing agency briefs
• Reviewing communication strategy and materials submitted by the agencies, including logos, key messages, photography, tag lines, look and feel, among others and provide timely feedback and recommendation for change
• Advising on the procurement process and agency management by assisting local staff to find service providers, defining and assessing agency deliverables, and in timely delivery of materials by ensuring agency and project timelines are aligned
• Reviewing roll-out plans, including media plans and closely follow up for timely delivery and cost-effectiveness, and supporting timely adaptation/revision of implementation plan where necessary
• Monitoring media and event activities implementation by defining relevant KPIs to help and review monitoring reports to identify changes needed
• Providing technical guidance on local procurement process for the mass media and promotion components, including drafting/reviewing request for proposal, proposal evaluation, and contracting
• Providing technical guidance, technical review project summaries and technical materials for external engagement

About You

• The ideal candidate will have proven marketing and communications experience with focus on developing mass media campaigns and strategies within various consumer-facing advertising, brand engagement and/or retail promotion strategies.
• You should also have experience managing various design/production agencies and executing effective campaigns.  Candidate with experience working in a public/private partnership environment and engagement with government is desirable.
• The postholder will have the ability to interpret technical reports (media coverage reports, retail sales reports, consumer insight reports) and monitoring data to develop/revise activities and prepare recommendations.
• You should be a strong team player with excellent communication skills, notably working within diverse and collaborative spaces. The postholder should have excellent command of written and spoken English, candidate with fluency in French is an asset.
• You should be computer literate and with efficient use of management tools, e.g., GANTT charts, SPRINT process. Degree holder in Advertising, Marketing or related field, candidate with Diploma or equivalent in advertising or media is highly desirable. Also, you should be highly flexible and willing and able to travel to field sites frequently.