ABM Oral Care

JOB PURPOSE

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world.  If you are looking to transform the Oral Care landscape in Kenya, then this role is just for you!

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

Innovations

• Lead Network meetings and land on-going innovations OTIF  
• Elaborate and execute a 100-day launch plan for these new products.
• Follow up on existing innovations: tracking against BC, MS, distribution, EPOS, OSA, pricing vs competition.

Consumer & market knowledge  

• In-depth consumer & shopper understanding (through MS analysis, consumer visits and trade visits & monthly sales + distribution reports analysis)
• Translate numbers and on ground observations into actionable opportunities that will help us win in the market.
• Rigorous tracking of consumer and trade pricing on GT and MT channels
• Rigorous tracking of competitors activities in the market and adapt plans while bringing added value thru best practices.
• Explore new demand spaces that can differentiate vs competition.

S&OP process   

• Full attendance and ownership of the S&OP meetings for Oral Care, to deliver FY flexible goals.
• Drive discussions and alignments with relevant stakeholders (mainly CCD, Demand planer, production planer & finance) and give full clarity about the cycle’s output in terms of variance and financial impact.  
• Lead Kenya in terms of consolidation and reporting of all the changes/ impacts on the P&L, coming from all subcategories.

Promotions & activations

• We have a resource dedicated for this job, but each ABM is responsible of the strategic planning of promotions as well as ensure a high standard execution that will help us win in the market.
• Similarly for activations, the ABM is responsible of planning activations that fits with the brand’s strategy and purpose and ensure that the right scale and execution are in place vs competition.
• In this task specifically, the ABM will also need to have the ability to manage a resource with full autonomy.

Media & communication development

• Set winning KPIs
• Track and execute media plans

Others:

• Lead BMI management for total Oral Care

Experiences & Qualifications

• 2+ years classic brand management experience in an FMCG environment.
• Business management and brand development experience an added advantage.

Skills

• Brand Activity Planning
• Commercial Acumen
• Net Revenue Management
• Design for Channel
• Data Driven Innovation