Fungicides & Insecticides Campaign Lead

Role Purpose

• Ensure execution of the Fungicides & Insecticides strategy and tactics to meet the business and financial objectives of the East African markets (Kenya, Tanzania, Uganda)
• Lead the development & implementation of innovative & targeted marketing campaigns
• Manage development and implementation of marketing strategies to satisfy customer needs
• Operational Support to drive sales of Fungicides & Insecticides within East Africa, plus support portfolio management including in- and out licensing

Qualifications

Accountabilities 

• Provide market intelligence input (trends, competitors analysis, constraints, value chain evolution) and monitor customer behaviour to deepen Fungicides & Insecticides market understanding
• Maintain Fungicides & Insecticides 5-year product forecasts for the BA
• Design detailed campaigns to launch new brands, collaborating on the high-level content with rest of the team (Sales, CPD, Regulatory, etc)
• Develop and communicate branding, positioning, pricing framework
• Liaise with external agencies in relation to content generation and execution.
• Provide marketing arguments & support the sales team and support technical team with product life cycle management
• Support selected distributor with selling stories for key products and marketing support material
• Sequence roll out in logical way to maximize efficiency and effectiveness
• Ensure campaigns are executed in line with marketing budget and plan
• Working with Sales to define and conduct post campaign effectiveness measurement
• Monitor all channel outlets and evaluate creatives for campaign impact and progress, and recommend improvements where necessary

Knowledge, Experience & Capabilities

Critical Experience & Knowledge

• Relevant tertiary qualification in agriculture, business and/or marketing
• Understanding of sales- and marketing process
• Principles of brand management and marketing
• Applied knowledge of marketing practices and the use of different media in developing effective, efficient campaigns
• Beneficial if understanding of crop agronomy and pest control practices
• Proven applied experience of working with sales teams to deliver campaigns effectively
• Experience of working with marketing functions in the development of campaigns
• In-depth understanding of customer needs and ability to deliver customer-driven campaigns
• Exposure to supply chain, forecasting, product development or product management practices

Critical Technical, Professional and Personal Capabilities

• Applies effective grower, channel and influencer segmentation
• Develops/delivers innovative, customer-driven offers
• Delivers distinctive value proposition to customer
• Strong presentation, communication and interpersonal skills
• Ability to interact and build relationships effectively, at all business levels, internally and externally
• Project management
• Leadership and motivation
• Analytical ability

Critical Leadership Capabilities

• Judgment
• Strategic thinking
• Focus on customers
• Planning
• Execution & results
• Collaboration
• Learning agility