Head of Marketing - East and Southern Africa

Job Description

Role purpose

• Key member of the EASA BA LT bringing a grower centric view & ensuring decisions are aligned with the marketing strategy
• Lead the development of an effective Marketing team, ensuring motivation & growth opportunities
• Work with Portfolio Lead on evaluating portfolio performance, simplifying our offer, ensuring fit with market needs & identifying critical gaps that need to be filled
• Drive creation and implementation of the brand plans & strategies (market analysis, price, positioning)
• Ensure connection of marketing team with all other teams (CPD, Regulatory, Sales, Comm Ops, and P&S) to deliver NPIs on time and in full
• Lead the development and sustenance of an efficient and effective customer marketing team that drives excellence in customer segmentation & campaign execution to achieve objectives
• Implement processes to measure effectiveness of campaign and marketing efforts

Accountabilities

• Builds market intelligence to enable the development & implementation of innovative business models which will include greater grower and retailer proximity.
• Analyze customer insights, trends and market best practices to build successful strategies
• Ensure EASA Portfolio lead collaborates well with AME Portfolio managers in the PDC cycle process, ensuring that opportunities and needs are well highlighted
• To drive key marketing processes with special attention to campaign & iPLAN
• To lead the conversion of crop solutions into appropriate offers delivered through campaigns
• Working with Sales Manager & Commercial Ops to ensure effective value pricing is carried out and that appropriate commercial terms are implemented to deliver on budget & GTM objectives
• Working with Sales Manager & Commercial Ops to ensure delivery of grower and channel value proposition through the creation of offers incl. incentives in line with GTM.
• Delivers market plans and analysis to support budgeting and strategic reviews.
• Gather customer & market insights to enable effective GTM implementation, inform campaign designs to increase customer conversion to the Syngenta product range
• Work with Commercial Operations team on grower, channel & value chain segmentation process.
• Define marketing communications strategy (e.g., media mix, budget allocation across services)
• Prioritize campaigns and resource allocation in line with the strategy & oversee their execution. Plan budgets according to strategy and opportunity, ensuring marketing spend remains with agreed limits.
• Review campaign effectiveness, during & post season, against objectives. Utilizing Salesforce.com as a key tool for monitoring and improving effectiveness.

Qualifications

Knowledge, experience & capabilities

Critical Experience & Knowledge

• Country product/crop management
• Internal experience of the agri-business sector in Marketing, Sales and Strategy
• Strong agronomy knowledge
• Experience in campaign development and management
• Background in business management
• Proficiency in digital marketing and management

Critical Leadership Capabilities

• Sets ambitious strategic goals
• Communicates with impact
• Leads change and can work well in spite of ambiguity or lack of full data.
• Builds a culture of innovation and solution finding
• Focuses on customers
• Manages for performance
• Develops people, organization, and self
• Collaborates across boundaries

Critical Technical, Professional And Personal Capabilities

• Develops/delivers innovative, customer-driven offers
• Develops/implements sound value and transactional pricing based on customer perceived value
• Delivers distinctive value proposition to customer
• Creates strong, distinctive brand & crop plans
• Develops/executes campaign plans
• Develops/implements effective product communications
• Understands market dynamics and competitive environment
• Able to use market research effectively to understand customer, markets, channels
• Understands channel structure and dynamics
• Anticipates changes in the market and adjusts strategies accordingly
• Analytical thinking
• Financial acumen
• Strategic thinking
• Influencing and negotiation
• Communication and presentation skills
• People/team management
• Project management