Hospitality Marketing Lead

Superior Homes Kenya PLC is a real estate developer who takes pride in being the pioneer of the open-plan gated community concept in East Africa, which is now recognized as the future for sustainable living in East Africa. Developments under the Superior Homes brand include Greenpark Estate in Athi River, Pazuri at Vipingo and Lake Elementaita Mountain Lodge.

The Hospitality Marketing Lead will be responsible for planning and managing all marketing aspects of the hospitality arm of the business. He/She will also be responsible for the business development of their assigned products.

Responsibilities:

• Social Media Management: Manage all assigned social media profiles and work on strategies to grow engagements and followers.
• Content Creation: Ability to create content and work with content creation agencies to showcase our entities.
• Developing monthly content plans for marketing campaigns whilst maintaining an adherence to brand guidelines.
• Influencer Marketing: Reach out to influencers and strategize on how they can help you sell the products more.
• Website Management: Review the website weekly and make changes as and when required.
• Have an understanding of SEO.
• Must be able to create packages and offers to attract the retail market.
• Must have an understanding of Online Travel Agencies (OTA’s) in order to manage all assigned OTA’s.
• Grow our partnerships with travel agents.
• Conduct research on market trends, brand audiences, competitors and end-to end consumer journey to drive engagements and conversions.
• Email Marketing: Managing the current database and coming up with creative ways on how to build our client database. (Knowledge of Mailchimp will be a Plus).
• Rolling out marketing plans and product campaigns.
• Leading creative projects including but not limited to photo shoot/ video shoots for product ads.
• Conducting social media audits to ensure best practices are being used.
• Respond to all issues with prompt attention.
• Functional understanding of the product. Can communicate and present the value proposition of the product to the customers and colleagues.
• Performing administrative tasks to ensure the functionality of marketing activities.
• Updating databases, spreadsheets, and inventory lists.
• Preparing promotional presentations and organizing promotional events.
• Building strong relationships with customers.

Requirements:

• An undergraduate degree.
• 2 years’ experience in marketing, hospitality industry.
• Strong organizational and time management skills ability to adhere to deadlines, multi-task and be able to prioritize.
• Entrepreneurial spirit with demonstrated creativity & innovation in business.
• Ability to learn quickly and manage workload in a demanding environment.
• Experience with Microsoft Office (Word, Excel, PowerPoint).
• Outstanding communication skills with a strong attention to detail.

Closing: 27 July 2022