Marketing Operations Manager

Job Purpose:

This role will be conducted by a senior brand talent, who will :

• Be responsible for the delivery of the loyalty program and the analysis required for the marketing function.
• Manage the consumer loyalty program.
• Transition the loyalty program to a digital solution.
• Track all brand health KPIs, brand excellence at site and market share reports.
• Manage all marketing suppliers, supplier agreements, marketing contracts and track all payments.
• Work in collaboration with other internal stakeholders to deliver all company partnerships.
• Overall, this role supports the brand managers in executing brand campaigns, through data, planning, reporting and managing suppliers.

Principal Accountabilities:

Loyalty

• Program management
• Coordinator of different VE stakeholders to ensure VE is extracting maximum benefits from the VE Payment and loyalty programs
• Support the Payment and loyalty programs design
• Lead the payment and loyalty Marketing actions and execution
• Ensure a continuous enhancement and offer competitiveness
• Program management
• Coordinator of different VE stakeholders to ensure VE is extracting maximum benefits from the VE Payment and loyalty programs
• Support the Payment and loyalty programs design
• Lead the payment and loyalty Marketing actions and execution
• Ensure a continuous enhancement and offer competitiveness

Marketing reports & analysis

• Develop and monitor all reports that the department is to provide. Track the reports schedule regularly to ensure 100% delivery.
• Create and share monthly reports that will include but not limited to OPEX, SP&A, BPF and Industry Insights.
• Share weekly market intelligence report.
• Manage the Brand Protection fund to ensure we meet the group target and send quarterly reports to SBI.
• Manage and evaluate the ROI process for each campaign
• Maintain marketing records

Management of Capex, Opex & all marketing budgets

• Set-up relevant structures & processes to enable efficient management of the budgets.
• Track monthly the expenses incurred in the two budgets and share reports, give feedback, and reallocate amounts to the correct accounts where necessary.
• Plan and manage the marketing budget for the OU
• Identify new business opportunities, markets, and partners.
• Participating in negotiations to ensure value for money on the budgets. Balance quality/impact vs costs.
• Track the payments and accruals of SP&A.
• Participate in Supplier Management

Payments and accruals

• Develop systems and processes that will create a flow in the payment process and accountability.
• Manages payments on a day-to-day activity associated with the marketing departments to ensure that payments for work done are paid off within required period.
• Works in-sync with internal stakeholders in the financial process to remove any gaps that will stimulate inefficiency in the payment process.
• Manage all payment details for the department including quotations and rate cards that will assist in the process.
• Send accrual reports to the finance department at the end of every month so as to accrue payments that were not paid off in the previous months.

Key Challenges:

• The individual needs to work closely with internal and external stakeholders to ensure the department operates efficiently.
• An intensive role, which requires many hours in the office and out of office. Travelling is also part of this role.
• Will need to work effectively with internal staff and with other VE staff.
• Manage financial processes and ensure implementation of programs.
• Driving differentiation, identifying, and exploiting ways to increase brand value.

Requirements

• Bachelor’s degree in Marketing or relevant field.
• Category knowledge in Analysis, financial processes, and marketing intelligence
• Good understanding of the contracts and procurement process.
• Solid interpersonal and communication skills and the ability to work on cross-functional teams in both leadership and member roles.
• Strong presentation and writing skills.
• Analysis skills to not only present data but also summarize the findings and propose recommendations for future improvement.
• One must possess strong interpersonal skills and is a relationship builder.
• Must have a style that promotes respect, credibility and trust throughout the organization.
• Must be a business leader and a calculated risk taker.
• Strong project management skills.
• Strategic thinker and creative marketer.
• Results oriented and self-motivated.
• Excellent written and verbal communication skills.
• Strong Leadership skills.