Marketing Trainee

Description

• Reporting to the Training Manager, the trainee will be responsible for learning and familiarizing with various activities and operations within their departments. He/She will be required to uphold company policies and requirements at all times.

Key Responsibilities
Under the supervision of the Departmental Trainer and Training Manager, the trainee shall learn to:

• Create the hotel media and marketing plan.
• Implement media and marketing plans and coordinate with agencies.
• Determine overall marketing campaign ROI. Monitor and review the response rates to improve and take corrective measures (where applicable).
• Plan, coordinate, and implement direct marketing, both on- and offline.
• Maintain guest database for mailings.
• Liaise with F&B department to promote F&B outlets.
• Create, coordinate, and maintain give-aways and collateral.
• Ensure picture storage and distribution systems are maintained (Picture Park & VFM Leonardo).
• Provide content and images for websites according to Corporate Identity.
• Ensure content and photography of 3rd party websites is maintained.
• Ensure compliance with Corporate Identity guidelines.
• Act as brand custodian for hotel and Kempinski brand.
• Ensure all creatives are reviewed and approved by Corporate Marketing promptly before advertising agency or printer proceeds.
• Attend to and deliver all requirements of Corporate Marketing within the given deadlines.
• Coordinate between the hotel and Corporate Marketing and agencies whenever necessary.
• Maintain updates of Corporate Marketing guidelines and inform colleagues.
• Communicate and coordinate with internal departments, especially sales, Public Relations, and web as well as creative agencies and suppliers.
• Bring ideas and participate in the preparations of the promotional theme events, other promotional activities, and invitation lists.
• Proactively promote Rooms, Food, and beverages including Banquet/Conferences, or any other current or forthcoming activities that lead to potential sources of business.
• Conduct competition checks, benchmarking, and follow up on market trends regularly.
• Keep up to date with Marketing trends and tools to enhance the continual learning process and make recommendations to the Director of Sales & Marketing.
• Follow the sales and marketing results and propose corrective actions if needed.
• Take part in sales and marketing training programs.
• Keep up to date with the latest developments in the hotel including all activities, promotions, and rates of the hotel.

Skills, Knowledge and Expertise

• Degree/ Diploma in Marketing from a recognized learning institution
• No work experience is required
• Less than one year since completion (2023/2024)
• Kenyan Citizen
• Completed coursework (If even if not graduated)
• Ability to work and communicate in a multinational environment
• Excellent grooming skills and must be well-versed in professional and personal etiquette
• Good Communication skills
• Outgoing with a positive learning attitude