Regional Insights Manager

Position Description 

• The job holder will work closely with internal/ external stakeholders and key customers to understand new requirements, lead research studies in regions and extract insights and concepts that will allow collaboration with innovation/ product development teams to develop product design. The incumbent will also be responsible for periodic BAU studies and trackers for each of the Africa vertically integrated markets.

Responsibilities

• Work with regional sales, product category and trade marketing teams to analyze sales trends and estimate channel-wise sales opportunity for new innovations, Collaborate on new products’ requirements, price, potential and designs as input to global product roadmap.
• Be the single point of contact for and from the region on all market insights and trackers. Work with product management and Africa sales/marketing teams to ensure projects are aligned with regional market requirements.
• Conduct market research for new products’ initiative as per the guidelines of the product marketing team.
• Lead market insights collection, analysis and execution for the region: including planning and managing BTL promotion and trade launch events. Create clear executional plans for approved market insight projects and trackers.

KPIs

• Research calendar – BHT, NPS, CSAT, Delinquency, Retail Tracker & Ad Hoc Research.
• Insights cascade to all countries.
• Manage the Africa VI research budget.
• Manager trackers for all improvement actions agreed.

Requirements

Desired Skills and Experience 

• Minimum of a degree in a business-related field (BSc/BA in business administration, marketing or related field).
• 5 years in varying roles in product marketing, brand building and trade marketing / Field Sales (minimum 1 year in field sales or trade marketing role) in a multinational B2C FMCG, consumer durable or consumer electronics organization.
• Prior experience in new product development with expertise in insight mining through field research.
• Demonstrate excellent analytical skills with a strategic ability.
• Strong mindset for meeting or exceeding expectations and able to demonstrate complete discretion and confidentiality.
• Strong people management skills and the ability to manage and persuade at all levels of the company is essential.
• A thorough understanding of retail insights is essential.
• Good verbal and written communication skills, with an emphasis on tact and diplomacy.
• Passion for social enterprise, development of people and environmental benefits.