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Role Description

This is a full-time on-site role for a Digital Marketing Intern. The Digital Marketing Intern will be responsible for social media marketing, digital marketing, web analytics, online marketing, and communication. The role will involve assisting with the implementation of digital marketing strategies, managing social media accounts, analyzing website analytics, and collaborating with cross-functional teams.

Qualifications

• Social Media Marketing and Digital Marketing skills
• Web Analytics and Online Marketing skills
• Strong communication skills
• Experience with social media platforms and digital marketing tools
• Knowledge of web analytics tools and techniques
• Ability to analyze data and generate insights
• Creativity and ability to think strategically
• Attention to detail and strong organizational skills
• Self-motivated and eager to learn
• Relevant coursework or degree in Marketing, Communications, or related field

Responsibilities:

• Support brand and product message development: Assist in developing brand messages and value propositions that effectively communicate the company's offerings to target audiences.
• Assist in brand storytelling strategy: Contribute to the implementation of the brand storytelling strategy by conducting research, providing input, and supporting the execution of storytelling initiatives.
• Aid in creating marketing materials: Collaborate with the design team and assist in the creation of marketing materials such as sales decks, brochures, flyers, posters, videos, presentations, and website pages.
• Assist in product marketing content creation: Work closely with the marketing team to assist in creating relevant content such as blogs, articles, videos, and testimonials that educate and engage customers.
• Support industry marketing events: Assist in organizing industry marketing events such as webinars, entrepreneurship events, and seminars, and provide support during these events to help generate leads for the sales funnel.
• Conduct market research: Assist in conducting market research to gather insights, evaluate opportunities, and monitor industry trends and developments.
• Other marketing support: Provide support in various marketing activities as needed, including administrative tasks, data entry, and coordination of marketing projects.

Key Skills:

• Strong communication skills: Excellent written and verbal communication skills to assist in crafting effective marketing messages and content.
• Detail-oriented: Strong attention to detail to ensure accuracy and quality in marketing materials and content creation.
• Collaborative mindset: Ability to work well in an agile team environment, collaborate with cross-functional teams, and contribute ideas and suggestions.

Experience:

• Marketing background (preferred): While extensive prior marketing experience is not required, a basic understanding of marketing principles or coursework in marketing-related subjects would be beneficial.
• Passion for marketing: An enthusiasm for marketing and a desire to learn and contribute to marketing initiatives.
• Educational background: Recent graduate or awaiting graduation in marketing, communications, business, or a related field

RESPONSIBILITIES:

• Conduct outbound calls to a list of existing and former customers to re-establish relationships and promote Springboard Capital’s products and services.
• Engage customers in meaningful conversations to understand their current financial needs and provide financial solutions.
• Gather and update customer information accurately in the database.
• Ensure the collection of missing or incomplete customer bio-data, including but not limited to contact information, preferences, and feedback.
• Document customer feedback and categorize responses for follow-up.
• Identify customers ready for revival, promising potential, or those willing to refer others.
• Report and track customer revival progress, ensuring that leads are followed up by the appropriate Relationship Officers (ROs).
• Promote the referral campaign initiative by encouraging satisfied customers to refer friends and family.
• Send SMS reminders and follow-ups to customers regarding special promotions
• Maintain detailed records of customer interactions, feedback, and outcomes.
• Prepare regular reports summarizing call outcomes, customer responses, and any follow-up actions required.
• Work closely with the Marketing and Customer Relationship teams to ensure alignment in messaging and strategy.
• Coordinate with ROs and Branch Managers to handle customer-specific requests or feedback
• Any other duties assigned by the line manager from time to time.